Thursday, July 8, 2010

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WHO:

Orel Hershiser, MLB All-Star, Los Angeles Dodgers World Series Champion. Fred Lynn, California Angels All-Star, Boston Red Sox and USC Trojan great. Los Angeles and Orange County Little League Baseball All-Stars. Jared Fogle, the SUBWAY Guy

WHAT:

A national celebration of America’s No. 1 youth sports organization with SUBWAY Restaurants’ Little League Baseball Appreciation Game, a special four-inning exhibition game featuring two All-Star teams from both Los Angeles and Orange County who will be coached by MLB legends Orel Hershiser and Fred Lynn.

The free and public event marks the launch of the second SUBWAY® Baseball DeSIGNS tour, a unique traveling tour that includes 40 baseballs designed by Little Leaguers and autographed by celebrities / athletes. The tour will make stops in four U.S. cities (Los Angeles, Anaheim, New York and Williamsport, PA) from July through the Little League Baseball World Series in late August.

Celebrities that have autographed baseballs in the tour include the cast of “Glee;” actors Kellan Lutz and Ashley Greene from the Twilight movie series; 14-time gold medalist Michael Phelps; World Series Champions Derek Jeter, CC Sabathia and Ryan Howard; Joe Torre; Blake Griffin; and four-time NASCAR champion Jeff Gordon. In addition to viewing the baseballs on tour, fans can also go to SUBWAY’s Facebook page. At the end of the tour the baseballs will be auctioned online with all proceeds going to the Little League Baseball Urban Initiative.

WHEN:

Friday, July 9, 2010
11:30 AM, PT – PRESS CALL
12:30 PM - Ceremonial First Pitch

WHERE:

La Cienega Park Baseball Fields
8400 Gregory Way
Beverly Hills, CA 90211

***************

SUBWAY® RESTAURANTS KICK OFF ‘BASEBALL DESIGNS’ TOUR

WITH NATIONAL LITTLE LEAGUE® BASEBALL APPRECIATION GAME

Total Proceeds from Online Auction to Benefit Little League Urban Initiative

MILFORD, Conn. (June 17, 2010) – Through its partnership with Little League® Baseball and Softball, SUBWAY® restaurants announced today, during National Little League Baseball Week, the second annual SUBWAY® Baseball DeSIGNS tour commencing with a National Little League Baseball Appreciation Game in Southern California on July 9. The tour will feature baseballs designed by Little Leaguers and autographed by celebrities that will be auctioned off to the public with the total proceeds benefiting the Little League Urban Initiative.

The tour with more than 30 baseballs signed by celebrities / athletes will make stops in four U.S. cities including the final stop in South Williamsport, Pa., at the Little League Baseball World Series. Beginning in Los Angeles, the tour will be accompanied by baseball legends and famous fans of SUBWAY® who will be serving as official program spokespeople, which include Philadelphia Phillies’ Ryan Howard; former Los Angeles Dodgers great and ESPN personality Orel Hershiser; New York Yankees legend, Bucky Dent; and Boston Red Sox Hall of Famer Fred Lynn. The tour will also make stops in Anaheim, Calif., during All-Star festivities and in New York City on August 5.

“As part of our commitment to healthy, active lifestyles for kids, SUBWAY® Restaurants have been proud sponsors of Little League Baseball and Softball,” said Tony Pace, chief marketing officer, SUBWAY Franchisee Advertising Fund Trust. “The Little League Appreciation Game and the SUBWAY® Baseball DeSIGNS tour was developed to showcase this great youth sports organization. We look forward to the second year of this program and another great season of kids playing hard and eating fresh.”

Gold Glove and Cy Young Award winner Orel Hershiser and former nine-time All-Star Fred Lynn will serve as celebrity coaches in the 2010 National Little League Baseball Appreciation Game to be held next month at La Cienega Park, Beverly Hills, Calif., giving the Little Leaguers a chance to interact with two of baseball’s all-time greats. The legendary ballplayers will also throw out a ceremonial first pitch. The legends will be joined at the exhibition game by SUBWAY® national spokesman Jared Fogle.

Celebrities scheduled to autograph baseballs for the tour include the cast from the popular television series “Glee,” actors from the hit “Twilight” franchise, cast from “Gossip Girl,” swimming great Michael Phelps, professional baseball players CC

Sabathia and Ryan Howard, NASCAR driver Carl Edwards and four-time NASCAR champion Jeff Gordon among others.

The baseballs will be displayed at SubwayBaseballDesigns.com and SubwayKids.com. Auctions for the celebrity autographed baseballs will open to the public August 20 on eBay, and will run through the Little League Baseball World Series that concludes on August 29.

“We’re looking forward to this summer-long event and its culmination in August at the Little League Baseball World Series,” said Stephen D. Keener, President and Chief Executive Officer of Little League International. “SUBWAY® is an important partner in helping us to bring the benefits of Little League to families in the U.S. and around the world. The ‘Baseball DeSIGNS’ tour will help to enhance those efforts even more.”

SUBWAY® Restaurants have proudly sponsored Little League Baseball and Softball since 2005 as a way to reach and encourage Little Leaguers and their families to live active lifestyles and eat healthy.


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