Pittsburgh Steelers Brett "Da Beard" Keisel took a "whiff" of new Head & Shoulders "Mane Man'' L.A. Angels pitcher C.J. Wilson's hair during a media event surrounding Super Bowl XLVII, as the brand launches new Head & Shoulders with the scent of Old Spice, on Wednesday, Jan. 30, 2013 in New Orleans, LA. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)
MLB Pitcher and Iconic Brand Join Forces with Old Spice to Guarantee a Double Dose of Confidence
CINCINNATI, OH (January 30, 2013) – Head & Shoulders®, the official shampoo of Major League Baseball (MLB), today announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.
With incredible talent on the mound, a diverse portfolio of hobbies including one of the most popular Twitter accounts in baseball (@str8edgeracer), and not to mention, great looking hair, C.J. was an ideal choice for Head & Shoulders as the brand marks its third year as Major League Baseball’s official shampoo. “Head & Shoulders is an iconic brand that I trust to take care of my hair and scalp so I can concentrate 100 percent on and off the mound,” said Wilson.
During an event in New Orleans surrounding Super Bowl XLVII on Wednesday, Keisel passed the baton – or shampoo bottle – to Wilson, marking the handoff from football season to baseball season.
Representing the brand throughout the 2013 MLB season, C.J. is declaring it’s the Season of the Whiff as he introduces guys to Head & Shoulders’ latest product in its “for men” portfolio – new Head & Shoulders with the handsome scent of Old Spice.
“We are excited to bring these two iconic brands together, giving guys a double dose of confidence by not having to worry about flakes and having the handsome scent of Old Spice,” said Michael Sabbia, Brand Manager for Head & Shoulders, North America, Procter & Gamble. “Having a guy like C.J., who shows confidence both on and off the field, is a great way to bring scalp and hair care to the forefront for guys everywhere.”
C.J. will be featured in an exciting and integrated campaign that will include traditional advertising, public relations, in-store displays at major retailers and a consumer engagement movement set to launch in March of 2013.
With over 50 years of proven technology and success, Head & Shoulders is a trusted daily grooming staple of professional athletes as the official shampoo of MLB and the National Football League. To learn more about Head & Shoulders and how to achieve great looking hair like C.J. Wilson, visit the Head & Shoulders for Men Facebook fan page at https://www.facebook.com/HeadandShouldersForMen.
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best every day. With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.